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Sun, Sep 12



Psychology & Copywriting: Web Content That Converts - General Assembly

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Time & Location

Sep 12, 2021, 8:00 PM


About the Event

About This Workshop

This workshop is scheduled for Australian Eastern Standard Time (AEST), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.

Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say "Yes!" at the final step?

Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your messages.

In this 2-hour workshop we’ll:

  • peek inside the human brain to see what people think and feel when they’re engaging with web content.
  • look at tested and proven mental triggers you can use in your copy to persuade more people to buy or take other actions you desire.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

You’ll learn how to use psychological triggers to:

  • sell without sounding like a used car salesman
  • connect with different emotional needs
  • capture and hold interest in your messages
  • gain the trust of your audience
  • overcome potential customer objections
  • encourage more action e.g. buying, joining, etc

This event is not affiliated with ARW.

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