Personal Branding Workshop - General Assembly

About This Workshop

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself?

Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the job.

In this workshop you will explore the components of a successful personal brand, determine your goals in building a personal brand, identify your target audience, who they are and how to communicate effectively and purposefully to build credibility and authority for your personal brand.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

• Deconstruct the elements of well-known and successful personal brands
• Identify your target audience and goals in building​ a recognizable persona through your personal brand
• Uncover the unique identifiers that differentiate you​/your personal brand​​​- Decipher the best way to communicate with your audience and build agency for your personal brand

This event is not affiliated with ARW.

Register Here: https://generalassemb.ly/education/personal-branding-workshop/atlanta/189618